30mm, b&w, Black And White, Classic Chrome, fujifilm, fujifilm nordic, fujinon, GF30mm, GFX, GFX 100, GFX 50R, Landscape, lifestyle, Medium Format, Nature, Photography, Product, Review, Street, Street Photography, Sun, Sunrise, Test, TX-1, X-Ambassador, XPan

Fujinon GF30mm f/3.5 R WR first look preview

Oh my how the world has changed since my latest blogpost. It seems like forever ago, when in reality it was just 4 months ago. CoVid19 pandemic is still running its course, and things will not be back to normal anytime soon. My day job as a healthcare professional has of course been taking a […]

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63mm, 80mm, Classic Neg, documentary, family, Firmware Update, fujifilm, fujifilm nordic, fujinon, GF63mm, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, GFX50R 2.00, Landscape, lifestyle, Nature, Photography, Review, Test, Vacation, X-Ambassador

GFX50R 2.00 firmware update

Alongside the launch of the GF30mm f/3.5R WR lens, Fujifilm also announced the immediate availability of new big firmware updates to the GFX100, the GFX50S and GFX50R. I have had the firmware for the GFX50R installed for a week, so I thought I would give a brief run-through of the new features in this 2.00 […]

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17mm, b&w, Black And White, family, fujifilm, fujifilm nordic, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, Laowa, lifestyle, Medium Format, Nature, Photography, Product, Review, Test

Laowa 17mm f/4 GFX review

In March 2018 I reviewed the Laowa C-Dreamer 9mm f/2.8 for the Fujifilm X system. If you havn’t already, then you can read about it HERE. A lot of things have happened since then in Fujifilm land, especially in the GFX department. The widest lens available natively by Fujifilm is the amazing 23mm f/4 which […]

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50mm, Abstract, Acros, b&w, Black And White, Children, Classic Chrome, color, fujifilm, fujifilm nordic, fujinon, GF50mm, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, lifestyle, Medium Format, Photography, Product, Review, Street, Street Photography, Test, X-Ambassador

Fujinon GF 50mm f/3.5 first look preview

This is not a review. Well, actually it is. It’s the same as it has always been, but as someone in an internet forum recently made me aware, “A hotel staff member can’t review the hotel he works for”.  I have never hid the fact that I was deeply involved with Fujifilm, nor that my […]

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110mm, 45mm, 63mm, b&w, Beard, Black And White, Classic Chrome, color, fujifilm, fujifilm nordic, fujinon, GF110mm, GF45mm, GF63mm, GFX, GFX 100, Photography, Photography, Portrait, studio, X-Ambassador

A GFX100 session

Hey guys and girls. A little quick post today. It’s part of a promise that I gave to myself that it doesn’t have to be over-the-top-super-review-time every time I decide to share a little something on this blog. I want it to be more like back in the day, where I enjoyed to just upload […]

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