30mm, b&w, Black And White, Classic Chrome, fujifilm, fujifilm nordic, fujinon, GF30mm, GFX, GFX 100, GFX 50R, Landscape, lifestyle, Medium Format, Nature, Photography, Product, Review, Street, Street Photography, Sun, Sunrise, Test, TX-1, X-Ambassador, XPan

Fujinon GF30mm f/3.5 R WR first look preview

Oh my how the world has changed since my latest blogpost. It seems like forever ago, when in reality it was just 4 months ago. CoVid19 pandemic is still running its course, and things will not be back to normal anytime soon. My day job as a healthcare professional has of course been taking a […]

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63mm, 80mm, Classic Neg, documentary, family, Firmware Update, fujifilm, fujifilm nordic, fujinon, GF63mm, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, GFX50R 2.00, Landscape, lifestyle, Nature, Photography, Review, Test, Vacation, X-Ambassador

GFX50R 2.00 firmware update

Alongside the launch of the GF30mm f/3.5R WR lens, Fujifilm also announced the immediate availability of new big firmware updates to the GFX100, the GFX50S and GFX50R. I have had the firmware for the GFX50R installed for a week, so I thought I would give a brief run-through of the new features in this 2.00 […]

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16-80, 16-80mm, 16mm, 18-55mm, 35mm, 56mm, 80mm, Abstract, b&w, Black And White, Cinestill, Classic Chrome, Classic Neg, color, Copenhagen, family, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, lifestyle, light, Nature, Photography, Product, Review, Street, Street Photography, Sun, Test, Tiffen Black Pro-Mist, X-Ambassador, X-T4, XF16-80mm, XF35mm

Fujifilm X-T4 first look preview – Closer to technical bliss.

In what has become the most busy “review/preview” winter I’ve ever had, the time has now come to look at the brand new Fujifilm X-T4.  Fujifilm has been on a serious releasing spree this winter, and since writing my mammoth run-through of the X-Pro3 which I was very close to the development of, they have […]

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23mm, Acros, b&w, Black And White, Classic Chrome, Classic Neg, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, ND Filter, Photography, Product, reportage, Review, Street, Street Photography, Test, X-Ambassador, X100, X100V

Fujifilm X100V first look preview – The desert island camera

In what seems like a never-ending spree of new releases from Fujifilm this winter-season, today they announced the newest iteration of the iconic and beloved X100 series, The X100V I still remember that day back in 2011. That day where I went into a local photostore here in Aarhus, and impulse purchased my X100 camera. […]

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17mm, b&w, Black And White, family, fujifilm, fujifilm nordic, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, Laowa, lifestyle, Medium Format, Nature, Photography, Product, Review, Test

Laowa 17mm f/4 GFX review

In March 2018 I reviewed the Laowa C-Dreamer 9mm f/2.8 for the Fujifilm X system. If you havn’t already, then you can read about it HERE. A lot of things have happened since then in Fujifilm land, especially in the GFX department. The widest lens available natively by Fujifilm is the amazing 23mm f/4 which […]

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16-80, 16-80mm, Acros, b&w, Black And White, Bokeh, Children, Classic Chrome, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, Photography, Product, Review, Street, Street Photography, Test, X-Ambassador, X-Pro2, X-Pro2 Graphite, X-T3, XF16-80mm

Fujinon XF 16-80mm f/4 R OIS WR first look preview

Fujifilm didn’t just release the GF50mm f/3.5 today which I wrote about HERE, they also released a little something for the X-series. I remember back in may 2018 when I took the X-T100 with me to Crete to do the whole brochure imagery for Fujifilm. They had a wishlist of very specific lenses that they […]

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50mm, Abstract, Acros, b&w, Black And White, Children, Classic Chrome, color, fujifilm, fujifilm nordic, fujinon, GF50mm, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, lifestyle, Medium Format, Photography, Product, Review, Street, Street Photography, Test, X-Ambassador

Fujinon GF 50mm f/3.5 first look preview

This is not a review. Well, actually it is. It’s the same as it has always been, but as someone in an internet forum recently made me aware, “A hotel staff member can’t review the hotel he works for”.  I have never hid the fact that I was deeply involved with Fujifilm, nor that my […]

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110mm, 23mm, 250mm, 45mm, 63mm, b&w, Black And White, Classic Chrome, color, featured, fujifilm, fujifilm nordic, fujinon, GF110mm, GF120mm, GF23mm, GF250mm, GF32mm-64mm, GF45mm, GF63mm, GFX, Landscape, lifestyle, Medium Format, Photography, Photography, Portrait, Product, Review, Street, Street Photography, studio

At the brink of tomorrow – The Fujifilm GFX100 first look preview

This is not a review. Well, actually it is. It’s the same as it has always been, but as someone in an internet forum recently made me aware, “A hotel staff member can’t review the hotel he works for”.  I have never hid the fact that I was deeply involved with Fujifilm, nor that my […]

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16mm, 23mm, 35mm, 35mm f/0.95, 50mm, Acros, b&w, Black And White, Children, Classic Chrome, color, documentary, featured, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, Photography, Photography, Portrait, reportage, Review, Street, Street Photography, Test, Travel, Vacation, X-Ambassador, XF16mm, XF23mm, XF35mm, XF50mm, XT30

Powerful Compactful – The Fujifilm X-T30 Review

Third time’s a charm, right? Not that the X-T10 and X-T20 weren’t little charmers in their own right, but if the recent success and reviewer praises of the XT3 are anything to come by, then the third iteration of the X-TX0 is indeed bound to be the charm. And indeed it is! The X-TX0 series […]

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16mm, Abstract, Acros, b&w, Black And White, Children, Classic Chrome, color, family, featured, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, Photography, Photography, Portrait, Review, snow, Street, Street Photography, Test, Vacation, X-Ambassador, X-Pro2, XF16mm, XT30

Compact Impact – The Fujinon XF16mm f2.8 review

As noted on the roadmap back in summer of 2018 Fujifilm was going to be launching a new small 16mm lens for the X-series system by start 2019. And here we are. Start 2019 has come – and indeed Fujifilm delivered on their promise and today announced the XF16mm f/2.8 R WR. The XF16mm f/2,8 […]

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100-200mm, 100mm, 200mm, Acros, b&w, Black And White, featured, fujifilm, fujifilm nordic, fujinon, GF100-200, GFX, GFX 50R, Landscape, Medium Format, Nature, Photography, Photography, Product, Review, Sunrise, Test, X-Ambassador, zoom

The Gatlin – Fujinon GF100-200mm f/5.6 first look review

I actually promised myself. I promised myself that I wouldn’t be writing my thoughts on this lens. My life has been very very hectic during the course of the last couple of months, so I don’t really think I have given this lens the amount of attention it deserves for a proper review. And up […]

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65mm, Acros, b&w, Black And White, Children, Classic Chrome, color, daughter, featured, fujifilm, fujifilm nordic, GF63mm, GFX, GFX 50R, GFX 50s, Landscape, lifestyle, Medium Format, Mitakon, Photography, Photography, Product, Review, Street, Street Photography, Test

Mitakon 65mm f/1.4 for GFX review

So here we are yet again. It doesn’t seem like a long time ago that I reviewed the Mitakon 35mm f0.95 mk2. But then again it is. It is also a long time ago that we first saw the initial prototype presented of the 65 mm F/ 1.4. The first time we side presented was […]

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