30mm, b&w, Black And White, Classic Chrome, fujifilm, fujifilm nordic, fujinon, GF30mm, GFX, GFX 100, GFX 50R, Landscape, lifestyle, Medium Format, Nature, Photography, Product, Review, Street, Street Photography, Sun, Sunrise, Test, TX-1, X-Ambassador, XPan

Fujinon GF30mm f/3.5 R WR first look preview

Oh my how the world has changed since my latest blogpost. It seems like forever ago, when in reality it was just 4 months ago. CoVid19 pandemic is still running its course, and things will not be back to normal anytime soon. My day job as a healthcare professional has of course been taking a […]

Read more
16-80, 16-80mm, 16mm, 18-55mm, 35mm, 56mm, 80mm, Abstract, b&w, Black And White, Cinestill, Classic Chrome, Classic Neg, color, Copenhagen, family, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, lifestyle, light, Nature, Photography, Product, Review, Street, Street Photography, Sun, Test, Tiffen Black Pro-Mist, X-Ambassador, X-T4, XF16-80mm, XF35mm

Fujifilm X-T4 first look preview – Closer to technical bliss.

In what has become the most busy “review/preview” winter I’ve ever had, the time has now come to look at the brand new Fujifilm X-T4.  Fujifilm has been on a serious releasing spree this winter, and since writing my mammoth run-through of the X-Pro3 which I was very close to the development of, they have […]

Read more
23mm, Acros, b&w, Black And White, Classic Chrome, Classic Neg, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, ND Filter, Photography, Product, reportage, Review, Street, Street Photography, Test, X-Ambassador, X100, X100V

Fujifilm X100V first look preview – The desert island camera

In what seems like a never-ending spree of new releases from Fujifilm this winter-season, today they announced the newest iteration of the iconic and beloved X100 series, The X100V I still remember that day back in 2011. That day where I went into a local photostore here in Aarhus, and impulse purchased my X100 camera. […]

Read more
65mm, Abstract, Acros, b&w, Black And White, Blue, Bokeh, Classic Chrome, Classic Neg, color, fujifilm, fujifilm nordic, Laowa, Macro, Nature, Photography, Portrait, Product, Review, Test, X-Ambassador, X-H1, X-Pro3

The Laowa 65mm f/2.8 2x Ultra Macro APO Review

Today Laowa released their newest offering for mirrorless camera systems. The Laowa 65mm f/2.8 2x Ultra Macro APO. I was so fortunate to be sent a copy late November 2019 to test out a bit and give my thoughts on. Now, I’m NOT a macro photographer. I don’t do that kind of photography much. I […]

Read more
35mm, b&w, Black And White, Bokeh, Classic Chrome, Classic Neg, color, fujifilm, fujifilm nordic, fujinon, Photography, Product, Review, Street, Street Photography, X-Ambassador, X-Pro3, XC35mm

Fujifilm XC 35mm f/2 first look preview

First of all happy new year! I took a well deserved break from blogging since my review on the 7artisans 35mm f/1.2 back in late November of 2019. But this is a new decade, and behold – the first gear writeup of the new century on my blog is yet again a 35mm lens writeup. […]

Read more
35mm, 35mm f/0.95, 7artisans, Abstract, Acros, b&w, Black And White, Bokeh, Classic Neg, color, f/1.2, family, featured, fujifilm, fujifilm nordic, fujinon, Mitakon, Photography, Product, Review, Street, Street Photography, Test, Voigtlander, X-Pro3, XF35mm

The 7artisans 35mm f/1.2 review

Hey! So it’s been a long time since I did a little writeup on anything other than Fujifilm gear, but that is about to change! Last month saw the launch of the Fujifilm X-Pro3, which I had been very much involved in, and as a result I have been insanely busy doing all sorts of […]

Read more
35mm, 35mm f/0.95, 45mm, 55mm, 85mm, Abstract, Acros, b&w, Black And White, Children, Classic Neg, fujifilm, fujifilm nordic, lifestyle, Mitakon, Photography, Product, Review, Street, Street Photography, Summicron, Superia, Test, vintage, Vintage Lens, X-Ambassador, X-Pro3

X-Pro3 – Vintage’d

As has become customary on this site of mine, I always end up writing a little about using vintage lenses on the newly released Fujifilm gear. With the release of the X-Pro3, this is no different! – In fact with the X-Pro3 I feel that it’s more relevant than ever since Fujifilm put some nice […]

Read more
16mm, 23mm, 35mm, 35mm f/0.95, Abstract, Acros, b&w, Black And White, Classic Chrome, Classic Neg, documentary, fujifilm, fujifilm nordic, fujinon, lifestyle, Photography, Product, reportage, Review, Street, Street Photography, Test, Travel, vintage, Vintage Lens, X-Ambassador, X-Pro3, XF16mm, XF23mm, XF35mm, XF50mm

X-Pro3 – A different breed – First look extensive preview

FINALLY! That is about all I can say. Finally the cat is out of the bag. I know that the general public got a good preview of the X-Pro3 at the development announcement in Shibuya back in September. But now I can finally share my story about the magnificent X-Pro3 with you all. Truth is […]

Read more
17mm, b&w, Black And White, family, fujifilm, fujifilm nordic, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, Laowa, lifestyle, Medium Format, Nature, Photography, Product, Review, Test

Laowa 17mm f/4 GFX review

In March 2018 I reviewed the Laowa C-Dreamer 9mm f/2.8 for the Fujifilm X system. If you havn’t already, then you can read about it HERE. A lot of things have happened since then in Fujifilm land, especially in the GFX department. The widest lens available natively by Fujifilm is the amazing 23mm f/4 which […]

Read more
16-80, 16-80mm, Acros, b&w, Black And White, Bokeh, Children, Classic Chrome, fujifilm, fujifilm nordic, fujinon, Landscape, lifestyle, Nature, Photography, Product, Review, Street, Street Photography, Test, X-Ambassador, X-Pro2, X-Pro2 Graphite, X-T3, XF16-80mm

Fujinon XF 16-80mm f/4 R OIS WR first look preview

Fujifilm didn’t just release the GF50mm f/3.5 today which I wrote about HERE, they also released a little something for the X-series. I remember back in may 2018 when I took the X-T100 with me to Crete to do the whole brochure imagery for Fujifilm. They had a wishlist of very specific lenses that they […]

Read more
50mm, Abstract, Acros, b&w, Black And White, Children, Classic Chrome, color, fujifilm, fujifilm nordic, fujinon, GF50mm, GFX, GFX 100, GFX 50R, GFX 50s, GFX50R, Landscape, lifestyle, Medium Format, Photography, Product, Review, Street, Street Photography, Test, X-Ambassador

Fujinon GF 50mm f/3.5 first look preview

This is not a review. Well, actually it is. It’s the same as it has always been, but as someone in an internet forum recently made me aware, “A hotel staff member can’t review the hotel he works for”.  I have never hid the fact that I was deeply involved with Fujifilm, nor that my […]

Read more